Our Story
Joinful was founded in 2024 by Eugene Gekhter, who previously founded Memorable, a small photos software startup.
Co-marketing with Amazon
In 2016, Eugene met Amazon executives at CES with the goal of co-marketing together so Amazon customers could import pre-digital photos and videos into Amazon Photos more easily.
After a three-year business development process, Amazon sent 100,000 Amazon customers an email promoting Memorable with direct links to Memorable's website, at no cost.
Inspiration for Joinful
If a giant like Amazon is willing to promote a smaller company like Memorable to their email list, imagine the transformative effect on your business with a platform that enables any company, regardless of size, to do the same.
Vision
Companies spend hundreds of billions of dollars annually on expensive customer acquisition strategies such as Google and Meta ads.
Joinful aims to help companies find new customers more efficiently and affordably.
With decreased customer acquisition costs, companies can increase profit and decrease prices at the same time.
When consumers spend less, everybody enjoys life more.
Win-win-win.